Kendall Jenner is the New Face of Estee Lauder

Kendall Jenner has scored a major endorsement deal.

Kim Kardashian’s younger sister has been signed as the new face of Estée Lauder, the company announced in a press release Saturday.

Described as the “ultimate instagirl,” the 19-year-old was tapped to represent the brand because she bridges “the worlds of high fashion, entertainment
and social media.”

As for Jenner, she called her deal with the beauty brand “an incredible honor and quite humbling.”

"I found out when I was backstage at Paris fashion week, and all this time I've had to keep the news top secret.

She also reacted to the news on Instagram Saturday, writing, “ I am super excited to announce that I am the new face of @esteelauder!”

“I still can't believe it myself!” she added.

The announcement caps off a banner year for Jenner, who has made a name in the fashion world by appearing in shows for high-end designers including Chanel, Marc Jacobs and Givenchy.

Other stars who have served as the face of Estée Lauder include Gwyneth Paltrow and Elizabeth Hurley.

Meet our newest face, @kendalljenner. For the full video, visit esteelauder.com/kendall

Ett filmklipp publicerat av Estée Lauder (@esteelauder) Nov 11, 2014 at 7:10 PST

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